About the Author

Wendel P. Santos

Operations Manager at a leading global tech company, with a career built from the ground up — from intern to leader. I bring a data-driven, hands-on approach to evaluating the tools that modern teams rely on every day.

Connect on LinkedIn

Why I Built Intentional Day

My career started at the very bottom — as an operations intern at one of the world's largest mobility platforms. Over the years, I worked my way up through marketing operations, strategy & governance, data analytics, and eventually to Operations Manager, leading cross-functional teams across Latin America. Along the way, I evaluated and implemented dozens of productivity tools to keep my teams aligned and efficient.

The problem I kept encountering was that most tool reviews online are surface-level. They list features and pricing but rarely address the operational reality: How does this tool perform when you are managing a portfolio of 50+ projects? Does the automation actually save time, or does it create more complexity? Can your team adopt it without a two-week onboarding process?

I also believe that productivity is not about doing more — it is about being intentional with your time, your tools, and your decisions. That philosophy is what drives this site. Every review is structured around eight standardized categories, tested with real workflows, and scored based on measurable outcomes.

Intentional Day exists to help teams make confident decisions backed by data, not marketing. Whether you are a solo freelancer or managing operations at a multinational company, the right tools can transform your output — and I am here to help you find them.

Global Perspective

My approach to evaluating tools is shaped by international experience. I have studied at Ohio University in the United States through LAIOB (Latin America Institute of Business), and have lived and worked across five countries: the United States, Canada, Chile, Argentina, and Brazil. This global exposure gives me a unique lens on how teams across different cultures and regions use productivity tools — and what truly works at scale.

Our Approach

How We Evaluate Tools

Real-World Testing

Every tool is used for at least 2 weeks with actual operations workflows before we write a review.

Structured Scoring

We evaluate across 8 standardized categories: ease of use, customization, integrations, reporting, collaboration, automation, mobile, and value.

Operations Lens

Reviews are written from the perspective of someone who manages complex, cross-functional operations — not a casual user.

Continuous Updates

Tools evolve rapidly. We re-test and update our reviews quarterly to ensure accuracy and relevance.

Professional Background

Career Experience

Operations Manager

Current

Global Mobility Tech Company

Leading operations strategy and portfolio management at one of the world's largest mobility platforms. Managing cross-functional teams, optimizing marketplace operations, and driving data-informed decisions at scale across Latin America.

Operations Analyst & Team Lead

Previous

Global Mobility Tech Company

Progressed through multiple roles including marketing operations, strategy & governance, and data analytics. Built operational frameworks and led initiatives that improved team efficiency and decision-making processes.

Operations Intern

Starting Point

Global Mobility Tech Company

Started my career at the ground level, learning the fundamentals of marketplace operations, data analysis, and team coordination. This foundation shaped my hands-on approach to evaluating productivity tools.

Education

Ohio University — College of Business Executive Education, through LAIOB (Latin America Institute of Business). This strategic leadership program deepened my analytical thinking and international business perspective, equipping me with the frameworks I use to evaluate productivity tools and operational strategies.

Affiliate Disclosure

Intentional Day participates in affiliate programs, which means we may earn a commission when you purchase a tool through our links at no additional cost to you. This helps support our independent research and allows us to continue providing free, in-depth reviews. Our editorial process is completely independent — affiliate relationships never influence our scores, rankings, or recommendations. We only recommend tools we have personally tested and believe deliver genuine value.